Not to bring this up again, but I have to agree with KnightLight on this one... I work for an ad agency here in town, and it is widely known (in the ad world) that the Tampa Tribune's market is Hillsborough Co and some of Pasco. The Trib reaches MORE people in Hillsborough than the St. Pete Times. Here is proof from a neutral entity, Scarborough Research 2005, release 1 (a syndicated research company that studies individual markets): There are 821,500 adults in Hillsborough Co. The Mon-Sat Tribune Reaches: 342,700 The Mon-Sat Times Reaches: 71,100 The Sun Tribune Reaches: 511,300 The Sun Times Reaches: 79,100 I think the marketing department is doing a wonderful job. Their internal research is pointing them in a certain direction and that's the direction we're headed. Hell, they may have even been able to negotiate a better deal with the Times. However, we must get the facts straight on this board about where the newspaper markets in Tampa are because we don't want people making bad decisions based off of hearsay.