I see a lot of reasons listed for other candidates like Cincy, Houston, UConn, Memphis, BYU, CSU, but I think we check all of the boxes:
Great attendance when we were not piss poor (thanks Skip).
Huge Market
One of the most fertile recruiting grounds in the nation
Play in a top notch stadium that is hosting the NCAA's. Unlike that puke enducing bleacher set at that other school
Excellant Academics
We have shown that we can play at high levels, Second round NCAAM a couple of years ago, #2 in BCS in 2007.