The expansion candidates aren't the only one waiting on the Big 12. Because scheduling is going to get much tougher in the future, more P5 teams will help. Also, I may be in the minority here but I don't like the idea of companies having so much control over public institutions. I think a possible solution may exist in emerging technologies that will enable conferences and/or schools to cut out the media middle men and broadcast their own games.
http://www.dailypress.com/sports/teel-blog/dp-acc-football-sked-vote-post.html