I just hope I don't get the seats directly behind the hoop. I was at the Sun Dome the other day, my friend was giving me a tour of the renovations. And wow, there are quite a few seats that will have some terrible views. I know this is off topic a bit.
On topic: I think flyers and such would help a lot as already stated. A simple email to students is not enough, many people just ignore it. Also, whenever I try to force out some of my friends to go to the basketball game, it is like pulling teeth. Not many basketball fans down here.. But like others have mentioned, I feel like there will be more student attendance due to last year's success, at least for the first couple of games. And as long as we win, there should be more and more students attending.
Marketing needs to do a bit better of a job letting the students know when promotions are going on. For example, a couple of years ago, when they were giving away pizza for the first I think it was 50 or 100 students, nobody knew about it. There are other examples, but that's one that sticks out in my mind right now.