Here is the fricken thing, I dont have to guess what they did to promote the game. Its not a mystery. Marketing should be aimed at the market, like a giant spotlight everyone should see it. What did you see to promote the game? Times (free) ads and thats about it. What about some TV spots? What about a promotion like free tickets on the radio or ch 44? Lemme see . . . . WHAT ABOUT SOME COACHES OR PLAYERS ON THE LOCAL NEWS!!! (also free) Ask yourself, "What did I see that let me, and the casual fans know that I should be at the game?" The answer: nothing. Which is what was done. I think you will see the same for WVU, why would it change now its been like this since day 0ne. Oh yeah you wanna talk about what they can do to keep Leavitt? Put some asses in the seats is probably #2 or #3.