Let me get this straight...I should attend something I don't like because it involves USF? Does the same apply to tennis? Golf? Sailing? Soccer?  Should I attend those, even though I don't like them, but do it simply because it's USF? I don't know what your schedule/obligations are like , but I don't drop money or time on something I'm not interested in.   I think what you really meant to say was that USF fans, who do like womens BB, should make the effort to show up. No. USF fans who like BASKETBALL should make the effort to show up. And I don't want to hear anyone ***** about the price.