Win and everything else goes up too (fans in the seats, donor base, donations, bowl games, better quality recruits, infrastructure improvements, attitude, content players, happiness then more fans in the seats, bigger donor base, more donations, better recruits, bigger infrastructure improvements, bad attitude (in a good way), bad ass players (in a good way), happiness.
Continue to lose year after year and we will continue to ***** and moan and watch this program go down the drain.