FWIW - SDSU's athletics revenue jumped nearly 64% after opening their OCS. From ~$66MM in 21/22 to $104MM in 22/23. This also coincides with their NCAAB tourney run, so that helped tremendously. USF's athletics revenue for '23 was almost $71MM. With the return of the football/basketball programs to relevance, we can expect this revenue to increase a bit (hopefully more than a bit) over the next couple years (*crosses fingers*). Using a similar, but slightly lower multiple of 50% increase in revenue, on a guesstimate of $75MM in revenue for '25/26, is it out of the realm of possibility to say we can realize $110MM in athletics revenue come '27/28? That's with a standardized conference distribution of ~$8MM. This revenue would put us in the same ballpark as schools like Iowa St., Miss. St., Texas Tech, Rutgers, Maryland, GaTech, WVU, OkSt, UCLA, NCSt, Kansas St. and others. Add in a conference distribution of $40MM like those schools have and that would increase our revenue an additional ~$30MM to the $140MM range, in the same ballpark as schools like Mizzou, USCe, Minnesota, Ole Miss.
https://sports.usatoday.com/ncaa/finances
https://www.sportico.com/business/commerce/2023/college-sports-finances-database-intercollegiate-1234646029/
These next few years for USF athletics are so important.