^This and how about not ******** on the few fans that you have when;
1, There's a huge freaking hurricane effecting most of the eastern part of the state, where many of these students parents and family live.
2, Trying not to have multiple sporting events on the same day competing for interest.
3, Noon is ******* hot in Florida until around X-Mas.
4, Try to interact with groups to encourage group/fan participation.
I could go on but, I'll stop here. Just look up the Lightning's plan and go from there.