USF should get a refund on that study put together for its OCS. I'm an FSU alum, but have always kept tabs on USF being from Tampa, and now going to USF for grad school... so this is a bit of an outsider's perspective of someone now rooting for USF.
No one goes to college football games for seat backs, cup holders, large jumbotrons, or whatever other luxuries Ray Jay offers. Do you know how many games I would go back up to Tallahassee for if FSU had a um type arrangement? Many fewer than I do now. Doak Campbell isn't nearly as nice, feature rich, comfortable, etc as Raymond James or Seminole Hard Rock Stadium -- and yet it couldn't be more perfect. When I go back up for FSU games, it feels like I'm back home. There's no better way to connect with your alma mater than returning to your campus, hitting up old favorite spots around campus, tailgating, and then going to the game at a stadium you used to walk to from your dorm room. When you go to a football game at Ray Jay, what connection is there to the University other than the logo on the helmet? This is what separates the college football experience from the pros. Going to a college football game is about much more than the football game.
Also, you need to get students to go to games in the first place so they'll have that burning desire to come back. I got an email from USF last week -- average student attendance was 4,000 last year... and it seemed like they were bragging about this! For the best team in USF history and a team contending for a conference championship and NY6 bowl game. This number instantly doubles with even a UCF quality OCS (sorry -- fighting words I know).The problem described above is exacerbated when alumni never even went to games as students.