They compete in the B12 consistently, they'll eventually own the NC football market. It'll take time, but NC is a dynamic state. Really growing fast..
They will never own the TV market in North Carolina, you have to keep basketball in mind as well. ECU will never have the market UNC does, especially in basketball.
Reading comprehension, much?
Missed that, but still will never own the football market, UNC has too big of a fan base and the football and basketball markets have a direct corelation anyways