Woolard deserves a solid A. In order to improve our brand (and thereby land in a strong football conference, since that is $eemingly all that matter$), South Florida needs to become more of a household name. How do you get that? I suppose if your school found itself in the next 2-3 national championship football games and actually won (winning those "lesser" BCS bowls doesn't seem to matter anymore) you might turn some heads (although many would cry "fluke" and await the day you're no longer on top and be quickly forgotten). Or, you can be like just about all those strong brands they flash on that Capital One College Cup commercial, or whatever it's called, and earn a reputation for all-around athletic excellence (many of those schools haven't done anything in football for decades). That means building quality facilities, competitiveness in those "olympic sports," and exposure on a national level. We are getting very close to that, and the day is not too far away that "South Florida" can appear on those lists and nobody would do a double-take. It would be expected. Brand name schools are supposed to win at softball, or volleyball, or soccer, or track. I know there is a chicken/egg argument to be made here, but regarding what is under Woolard's control, I believe that he has taken an approach that will give us the best possible chance of entering and remaining in the national consciousness, and that is a far cry from the not-too-distant days of having to explain who "South Florida" is everytime the name comes up.