The administration needs to do some serious soul searching and analysis on this new era of college football. It’s time to rethink how we go to market. We’re about to see things change at a faster rate based on the last two weeks in football. I want research/analysis with an open mind. They need to start reaching out to the lapsed fans, current students, and Tampa residents about USF football. They need a honest analysis to provide actual understanding of college football and the hurdles around this school and football. It’s time to get real.