I think people know UCF more just because of the BCS bowl and somehow forget they went 0-12 last year. Shows you what one season can do even when head to head record goes to us. The Skip Holtz years really hurt. USF's endowment is almost triple, it's ranked higher in academics by services like U.S. News and Forbes, is ranked higher in research and patents (2 metrics away from preeminent status), has a higher ranked medical school and is in a larger TV market. If you write about these things for a living it's just laziness not to be aware. I just saw this the other day about our medical school.
http://www.tampabay.com/news/education/college/usf-medical-school-reports-huge-surge-in-applications/2280089
Now all we have to do is get football back to where it was and higher. This isn't to put UCF down because they have a bright future too. It's just to point out the sloppiness of a lot of sports writers, as well as the ignorance of some fans.