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cmhatter

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Posts posted by cmhatter

  1. $$$$ is a lot worse than it could have been... that is how much worse off we are.  (Although the AAC $$ is more than the old BE $$ -- if the BE had stuck toegether, the $$ would have been significantly more)

    and that can change... We made a short term TV deal for a reason... The Big East got zero respect and was regularly trashed. AAC is getting a ton of love and we have excellent TV exposure. 

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  2. The strength of the AAC versus the Big East isn't dramatically different.

    All the teams that left the BE are bad to middle of the road in their new conference. 

    AAC has had a number of big wins this season. If Houston, Cinci, USF, UCF, Memphis, Temple, ECU play good football it's a good conference.

    Also, the AAC is going to own that G5 bowl spot. How much worse off are we than BE which was widely considered the worst AQ conference?

     

  3. Cable boxes collect a ton of data but they aren't very good for accurate measurement.

    They do no maintain demographic data of each household member and they never know if the TV is actually on or off. WIth that said, statistical models may be applied to this data to make it more accurate. It is sold by companies like Rentrak.

    Ads are predominantly bought and sold on Nielsen's C3 data. The answer to your question is most likely no. 

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