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USF Launches True Spirit Online Fan Store


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DATE: JUNE 30, 2016

WEB LINK: http://bit.ly/295IIPi


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USF Launches True Spirit Online Fan Store

Bulls fans will have easy access to more options than ever before


TAMPA, JUNE 30, 2016  USF fans will have access to more options than ever before when they stock up on the latest Bulls’ team gear starting in 2016.


USF has launched a partnership with Barnes & Noble College, current operator of the USF Bookstore, to power the school’s official True Spirit online fan store at www.usfbullsteamstore.com. The new online fan store delivers an enhanced shopping experience to USF fans. Barnes & Noble College is the largest retailer of collegiate logoed Under Armour merchandise, and will offer fans a wide selection of official Bulls apparel and merchandise, in the most popular brands, spanning every product category.


“Our fans asked us to improve the USF Bulls online fan store shopping experience in terms of product offerings, ease of use, and access to official USF Under Armour gear,” said Andrew T. Goodrich, USF Senior Associate Athletic Director. “This launch of the True Spirit online store does that and more.”


The new USF True Spirit online fan store will feature new product categories, seamless navigation, a quick checkout process and a variety of shipping methods. Fans will also benefit from the convenience of a physical retail presence for easy pickups, returns or exchanges at the campus bookstore or stadium location. With a physical location right on campus, the USF True Spirit online fan site offers the added convenience of ordering online ahead of time and picking up on game day right at the stadium or campus store – something other online retailers cannot offer.


“We’re extremely excited to partner with the University of South Florida and deliver fans an exceptional shopping experience,” said Patrick Maloney, President of Barnes & Noble College. “As the current operators of the USF Bookstore, we’ll continue to offer an unmatched assortment of official USF merchandise coupled with our outstanding customer service.”

To shop at the True Spirit online fan store, visit www.usfbullsteamstore.com.


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