The Collegiate Licensing Company Names Top Selling Universities

[Mama_Bull]

USF came in #48!

For Immediate Release

Contact Derek Hughes

The Collegiate Licensing Company

(770) 799-3245 or dhughes@clc.com

The Collegiate Licensing Company Names Top Selling Universities and Manufacturers

The University of Texas at Austin, EA Sports, Nike USA, and J & W Interests Inc. Lead Third Quarter Rankings

ATLANTA, Ga., (May 15, 2008) - The Collegiate Licensing Company (CLC), a division of IMG Worldwide, is pleased to announce its top-selling institutions and manufacturers for the third quarter of the 2007-2008 fiscal year. These rankings represent royalties reported January 1, 2008 through March 31, 2008 on all collegiate merchandise sold.

Top-75 Universities

(1.) The University of Texas at Austin (2.) The University of Michigan (3.) The University of Florida (4.) University of Notre Dame (5.) LSU (6.) University of Georgia (7.) University of North Carolina (8.) The Pennsylvania State University (9.) The University of Alabama (10.) University of Tennessee at Knoxville (11.) University of Oklahoma (12.) Auburn University (13.) University of Wisconsin (14.) Florida State University (15.) University of Kentucky (16.) University of Nebraska (17.) University of Illinois (18.) University of Arkansas Fayetteville (19.) University of South Carolina (20.) University of Kansas (21.) Clemson University (22.) University of Miami (23.) University of Missouri (24.) Cal (25.) The University of Arizona (26.) Duke University (27.) Oklahoma State University (28.) University of Louisville (29.) Texas Tech University (30.) Syracuse University (31.) Purdue University (32.) University of Maryland (33.) University of Minnesota (34.) Oregon State University (35.) University of Washington (36.) Kansas State University (37.) Washington State University (38.) The University of Virginia (39.) Georgia Tech (40.) Boise State University (41.) University of Mississippi (42.) University of Colorado (43.) University of Pittsburgh (44.) Stanford University (45.) University of Connecticut (46.) Boston College (47.) University of Cincinnati (48.) University of South Florida (49.) Brigham Young University (50.) The University of Montana (51.) University of Utah (52.) University of Central Florida (53.) Colorado State University (54.) East Carolina University (55.) U.S. Military Academy (56.) Georgetown University (57.) Marshall University (58.) Texas Christian University (59.) University of Memphis (60.) Fresno State University (61.) United States Air Force Academy (62.) Gonzaga University (63.) University of New Mexico (64.) The University of Wyoming (65.) University of Nevada (66.) University of Houston (67.) Villanova University (68.) Vanderbilt University (69.) University of Delaware (70.) Texas State University - San Marcos (71.) University of Texas El Paso (72.) Northwestern University (73.) Southern Illinois University (74.) Marquette University (75.) Baylor University

http://www.clc.com/clcweb/publishing.nsf/Content/Third+Quarter+Rankings+2007-2008

I checked on that, after I read a story about Victoria's Secret teaming up with CLC to put out a line for 33 universities right now. I suspect that USF will be in the next group of universities when it expands.

Here is that story:

Contacts:

Sara Tervo, Victoria’s Secret PINK 614-577-7079

Derek Hughes, The Collegiate Licensing Company, 770-799-3245

Victoria’s Secret PINK introduces the EXCLUSIVE Collegiate Collection

Victoria’s Secret PINK has partnered with The Collegiate Licensing Company (CLC), an IMG company, to launch an exclusive assortment of collegiate co-branded merchandise. This unique program features VS PINK’s highly recognizable brand iconography and the names and logos of the top universities on fashion apparel. This co-branded licensing program will enable VS PINK to maintain its dominance as a fully articulated collegiate lifestyle brand.

VS PINK has initially selected 33 top universities based on their regional appeal and large student and alumni populations. VS PINK worked with existing collegiate licensees to develop the product and to gain access to campus retail channels such as bookstores and event sales, providing a tremendous amount of growth potential for the VS PINK Collegiate Collection.

On July 1, 2008, the assortment will be available through multiple channels including select Victoria’s Secret stores, online (www.victoriassecret.com), in the catalogue, as well as the new Victoria’s Secret PINK magalog. The Collegiate Collection includes 9 different items, including fleece pants, hoodies, panties, tees, and totes and will be available in approximately 375 stores, many of which are in close proximity to the universities in the program. Starting on June 20, Victoriassecret.com will have a selection of items available for all schools.

Behati Prinsloo is the new face of the VS PINK Collegiate Collection. Behati was born in 1989 in Namibia, Africa and started modeling in 2006.

Launched in 2004, Victoria’s Secret PINK is a fully articulated lifestyle collection for young women. To learn more information about the exclusive VS PINK Collegiate Collection, go to www.vspink.com.

Founded in 1981, The Collegiate Licensing Company (CLC), an IMG company, is the oldest and largest collegiate licensing agency in the United States. CLC currently represents nearly 200 colleges, universities, bowl games, and athletic conferences including The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. For more information on CLC, visit: www.clc.com.

The Exclusive VS PINK Collegiate Collection

University of Alabama

Arizona State University

University of Arkansas

Auburn University

UC Berkeley

Boston College

Clemson University

University of Colorado

Florida State University

University of Florida

University of Georgia

Harvard

University of Illinois

University of Kansas

University of Kentucky

UCLA

LSU

University of Maryland

University of Miami

University of Michigan

University of Minnesota

University of Nebraska

University of North Carolina

University of Oklahoma

University of Oregon

Penn State University

USC*

University of South Carolina

University of Tennessee

Texas A&M

University of Texas

University of Washington

University of Wisconsin

*available in select stores only

http://www.clc.com/clcweb/publishing.nsf/Content/Victoria%E2%80%99s+Secret+PINK+introduces+the+EXCLUSIVE+Collegiate+Collection 

[Woogie53]

don't count on the Victoria Secret thing for a while. The popularity of your football team has NOTHING to do with it, it's about alumni base, and a record of good past season sales for a couple of years. If you skim thru the list a few more names, you'll see UCF fallin right behind USF.

a LOT of manufacturers still haven't added USF to their list of schools they make merch for, give it some time, and it'll happen.

When USF's "true" alumni base reaches half a million, expect a LOT more brands manufacturing USF no matter how well the athletic program is at that point. That's gonna be a while, since there's only around like 250,000 "true" alumni, and by TRUE alumni, I mean degree holding alumni.

Also, hit the same position in the rankings for the 4th quarter of 2007 (October-December).

[BullyPulpit]

don't count on the Victoria Secret thing for a while. The popularity of your football team has NOTHING to do with it, it's about alumni base, and a record of good past season sales for a couple of years. If you skim thru the list a few more names, you'll see UCF fallin right behind USF.

a LOT of manufacturers still haven't added USF to their list of schools they make merch for, give it some time, and it'll happen.

When USF's "true" alumni base reaches half a million, expect a LOT more brands manufacturing USF no matter how well the athletic program is at that point. That's gonna be a while, since there's only around like 250,000 "true" alumni, and by TRUE alumni, I mean degree holding alumni.

Also, hit the same position in the rankings for the 4th quarter of 2007 (October-December).

Keep in mind with regards to UCiF that they introduced a new logo. That has a lot to do with the increase in their sales.

[Joe]

This list is always misleading because it doesn't include all schools.

I think Ohio State is one of those that are left off.

[usfbullcpa]

Also, the school was not prepared for the meteoric rise last year.  When we hit the national spotlight and had momentum the products started driving in and USF could not review and approve the licensing.  Many manfacturers had to pass because the school did not get to their application until the end of the season. 

[IncrediBULL]

don't count on the Victoria Secret thing for a while. The popularity of your football team has NOTHING to do with it, it's about alumni base, and a record of good past season sales for a couple of years. If you skim thru the list a few more names, you'll see UCF fallin right behind USF.

a LOT of manufacturers still haven't added USF to their list of schools they make merch for, give it some time, and it'll happen.

When USF's "true" alumni base reaches half a million, expect a LOT more brands manufacturing USF no matter how well the athletic program is at that point. That's gonna be a while, since there's only around like 250,000 "true" alumni, and by TRUE alumni, I mean degree holding alumni.

Also, hit the same position in the rankings for the 4th quarter of 2007 (October-December).

Keep in mind with regards to UCiF that they introduced a new logo. That has a lot to do with the increase in their sales.

Kind of disapointed.  We came in at 48, UCF at 52.  We had the most unbullievable year (rise to 2, sell out crowds of 65k, national media attention, 5 - 6 games nationally televised, etc).  And all our fans could muster up was 48.

I would agree to the issue with having enough items to buy.  For example, Sports Authority had a smallish USF section/rack, but a huge wall display of FSU.  The USF stuff basically sold out.  The FSU stuff was on the discount rack in January.  Same thing with Bealls, they ran out but at least half way through they represented pretty well.

I would imagine that this year that will step up a bit.  The retailers were caught short (serves them right for not believing in teh bulls).  This year, I imagine there will be a lot more and it will be better....

still, 48 kind of sucks. 

[USFishin]

I have noticed recently that we're showing up on a lot of websites.  Actually the front page of many.  It's nice going from not even being available to being on the front page!

We're on the front of these:

http://www.collegefootballstore.com/ (granted it's a cheerleading outfit, but our name is there)

http://www.ecampus.com/gearpage.asp (one of the girls here has a USF shirt, hover over it)

[nobull.Bulls]

Do you guys really care how many shirts we sell??  I know its the offseason but c'mon!

[RicanBull]

Ofcourse we care how much we sell. Its all about growth and branding.

UCF definitely did well because of the new logo. Same thing happened to us when we released the new  ~U~

Also, doesn't anyone else think that a girl in USF lingerie is quite possibly one of the hottest things you could see  ;D

[IncrediBULL]

Do you guys really care how many shirts we sell??  I know its the offseason but c'mon!

Yes, it is actually quite important.  First, more gear means more PR for USF.  The more people see USF they more they want USF gear, and the more likely they are going to be to donate to the school or attend an event and spend money which would benefit the school.

Secondly, for every item sold that has the USF on it and is officially licensed, USF gets some $$$.  This will in turn help us to build our programs and fund the growth that is needed.

If you have been on campus, you will have seen that we still need money in other areas of athletics for other sports, not just football. And hte Sun Dome is in serious need of some renovation - it is not that great of a facility.  CJL cannot pay to keep his assistants.  Think of what an extra $25k would do if he could attract and retain a great assistant, or another trainer,etc.

Every dollar at this stage in the game will help the program.  I hope we end up top 30 in sales after this season.  C'Mon USF fans, vote with your wallets.....