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Immortal Kustomz


Brad

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Interesting piece I stumbled across.

Chucky Atkins founded a car customizing business that is apparently doing well in NBA circles.  You might find it interesting.  Seems Chucky will have an income stream once his playing days are over. 

Atkins, in his ninth NBA season and in the first year of a three-year, $9.7 million contract, steadily has moved up tax brackets through the years. And he has turned his love for cars into a second career.

In the fall, Atkins co-founded Immortal Kustomz, a car-customizing business about a 20-minute drive south of Memphis, Tenn., and counts a half-dozen current or former NBA players as clients. Before the Nuggets play at Memphis tonight, Atkins will check in on the shop.

If you ask around the NBA, it's doing just fine.

"It's a great business," said Memphis forward Mike Miller, a repeat customer. "They take their time and do it right. They don't do it as much to make money. They do it because they like to."

Word spreads in NBA

Atkins started the business with Yusuf Boyd, 32, a former Grizzlies assistant athletic trainer and fellow car buff he got to know while playing with Memphis from January 2006 through last season.

Though Atkins doesn't do hands-on work, he stops in as much as he can and says a lifetime of involvement with cars has given him the expertise to work closely with customers on "what will look good."

Other Immortal Kustomz's clients include San Antonio guard Damon Stoudamire, New Jersey forward Stromile Swift, Grizzlies forward Hakim Warrick and former Memphis players Lawrence Roberts and Tarence Kinsey.

Link to full story with pictures on the page as well

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