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USF hires Tampa ad agency to boost its stature and attract top-performing students

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USF hires Tampa ad agency to boost its stature and attract top-performing students

By Janelle Irwin  – Reporter, Tampa Bay Business Journal
 

The University of South Florida has hired the Tampa and San Diego-based branding and advertising agency SPARK to boost the school’s stature nationwide.

The school announced last week that it signed a 12-month, $200,000 contract with the agency to create an advertising and marketing strategy that will better engage current and prospective students as well as faculty and the community.

USF Chief Marketing Officer Joe Hice took over internal marketing in September and has since been meeting regularly with USF System President Judy Genshaft.

“She said that she really wanted to take the next steps to position USF more aggressively as a leader in the nation in student success,” Hice said.

 

REST OF STORY

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USF to 'Be Bullish' in its new $200,000 marketing strategy 

By Janelle Irwin  – Reporter, Tampa Bay Business Journal
May 15, 2018, 2:51pm


The school recently hired SPARK to develop a new marketing campaign and this is the new tagline.

 


 


 

The story is not available without subscription, but it sounds like #BeBullish is gonna be the thing.

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Let's see how the ads are, i mean nowhere to go but up right? (*Hopes not to eat words*)

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