Jump to content
  • Join us at The Bulls Pen

    It's simple, free and connects you to other Bulls fans!

Are Nielsen ratings still relevant? How do they judge sports market viewership?


SpeedyBull
 Share

Recommended Posts

Members do not see this ad, Register

Cable boxes collect a ton of data but they aren't very good for accurate measurement.

They do no maintain demographic data of each household member and they never know if the TV is actually on or off. WIth that said, statistical models may be applied to this data to make it more accurate. It is sold by companies like Rentrak.

Ads are predominantly bought and sold on Nielsen's C3 data. The answer to your question is most likely no. 

Link to comment
Share on other sites

As for 'relevant'...to whom? They are still used to sell time to advertisers.

The other difficulty is measuring viewership outside the home (e.g. digital devices and of course, sports bars). NMR was pretty accurate when the bulk of our television viewing was done at home, but now, with the proliferation of personal devices, and television in public places (bars, restaurants, etc.) there are gaps. I know we were working a device that would capture the sound and try to match it to a broadcast so here's the background on OOH (Out of Home) viewing. 

 

http://www.nielsen.com/content/dam/corporate/us/en/newswire/uploads/2009/06/nielsenoutofhomeviewing.pdf

Link to comment
Share on other sites

Thanks Wooly I think I stumbled upon something like that searching but that went a little more in depth. I would think as sophisticated as these boxes are getting that the TV providers would be using that over nielsen data. 

I am hoping with the excellent year The American has been having that viewership stats are up and will eventually command more $$ for the conference, even though negotiations for that is still a bit away.  

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

 Share



  • Most Winning Hands

    1. 1
      bcgruber
      bcgruber
      6,041
    2. 2
    3. 3
    4. 4
    5. 5
  • Members do not see this ad. Join today.

  • Quotes

    "For me, I never considered it that way (as a stepping stone), honestly. When I was offered the head job at South Florida, and I'm sincere about this, I never thought I would ever go anywhere."

    Jim Leavitt

     

×
×
  • Create New...

It appears you are using ad blocking tools.  This site is supported through ads.  Please disable in order to enjoy full access to The Bulls Pen.