Interesting perspective, but I think CJS is more motivated to win than you think. Winning means better recruits, being able to sell the program, to get a WINNING culture in there. That's why he consistently goes for it on 4th down, because he knows his best shot at winning is to score on every drive because his defense is swiss cheese. He's also essentially telling the team that field goals wont cut it.
He's trying to take the attitude of the 2016 team without having Quinton Flowers and Marlon Mack. I would fear to face a team like the Bulls two years from now with a junior McClain and a senior Mangham.