This was a Harlan initiative and there was much angst and great consternation among staff and the Bulls Club Board at the time. Even though it adversely affected me, at the time I thought it was the right move to incentivize new bigger donors and lower overall ticket prices (one of the few things I ever agreed with MH about). I did, however, think they utilized a rather sledgehammer approach and, unfortunately, our on-field performance soon plummeted, which pretty much wiped out any advantage which might have been gained.