If you go to Rocky's site for week 2 -
http://capitalonebowl.com/#/standings/rocky-the-bull/2
you can then change the end number to 3, 4, 5, etc.
There is also the option to vote for future dates, but I'd be willing to bet that they will reset things the week of every matchup
If you want to get a head-start on future weeks challenges for extra points, you can do that as well.
For example:
Week 3 vs. TTU:
25 points: Create a tailgate dish inspired by Rocky the Bull. Name the dish and describe it.
100 points: Make the dish and photograph or film the finished product.
or
Week 10 vs University of Montana
25 points: If you were Rocky the Bull's campaign manager, what would his campaign slogan
100 points: Make a campaign poster for Rocky the Bull and film or photograph yourself posting it around town