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    NIL and the Age of Collectivismizing Part III

    By Guest | Published 08/11/2022 | USF Bulls Athletics

    THIS POST IS NOT ABOUT DREAMFIELD OR THE FOWLER AVE COLLECTIVE OR EVEN USF 

    Ok, with that out of the way I’d like to talk about the man behind the curtain. He’s pulled a bit of a trick on us, and we were too busy looking at one hand while he was pulling off the trick with the other. Feels like just yesterday the battle cry that was the injustice of the sport sounded like, “this is a billion dollar industry and the kids don’t make any money. It’s their bodies on the line. They should get a slice!!!”

    The demand was a slice of the pie.

    But what did the man behind the curtain give us? NIL. Let the kids make money off their name, image, and likeness. It’s only fair right? (It is) But wait a second… What happened to the pie we all thought the kids deserved a slice of? Hmm sounds like the rich old boys at the TV networks, conference offices, 9 million dollar coaches, and some of the high dollar athletics departments got to keep their pie. Untouched. 
     

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    In fact their pie is growing. The B1Gs new TV deal is reportedly going to be in the neighborhood of 1.5 billion… per year. That’s around 90+ million per school per year. And yet even schools like Ohio State have collectives that have their hand out to the average fan to “chip in” to “compensate these Athletes for their brand.” Even running a nice little scam where they get tax protected status to pay athletes to market for charities. They could just donate it all to charities but heck that ain’t gonna bring in talent. How is the pie getting bigger and yet they still need a little bit more from us. The fans. The fans who buy the tickets, pay for the parking, buy the merch, pay for the TV packages, buy the [insert brand who will sponsor this blog] beer that advertises on the TV during games. 

     

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    Yes it’s us who need to come up with just a bit more to pay the players… to play for our university… because if we don’t “we’re not keeping up” and they’ll just go to where the fans/donors will pay more? That’s the sport we fell in love with? 

    Feels like the relationship has changed, and not for the better. The dirty side of NIL has not been reigned in. And I know what you’re going to say - this has always been happening it’s just legal now. (See Cam Newton). Well you know what, I kinda liked it better under the table and “illegal.” At least I could pretend it was fair. It sure felt more fair.

    Even worse the 4 team playoff decided by a committee of people who work for the TV company who godfathers the entire sport made competing for a title a borderline popularity contest. It’s so top heavy only about 4-5 schools realistically compete for the title. Then they have the stones to tell you the fans “well you all can pay the kids, but a 12 team playoff is just too much to ask.” 

    So that’s where we’re at. The fans get conference realignment with UCLA playing Rutgers in order to formulate a TV deal so massive that it cannot seem to compensate the players. Maybe that’s where it’s going. But for now, the sport needs more of your money. Somehow the people we wanted pie from have more pie than ever. And everyone’s got their eye on NIL while the sport slowly reforms into 2 mega conference controlled by guess who - TV companies who cannot bear the burden of paying these kids. 

    All that being said the genie isn’t going back in the bottle. And I don’t think athletes getting a little money to be on a billboard or money for their autograph is a bad thing. And I knew it would only set USF back further in the hunt. But right is right. Somehow that’s turned into “if you ain’t payin you ain’t playin.” And I just wonder what the plan is for Rutgers and that 93 million dollars a year, and why their individual fans need to “help those athletes maximize their brand.”

    Notes: 

    1) I know Rutgers can’t pay them - but that goes back to the man behind the curtain

    2) Is this bastardization of the sport worth getting the NCAA Football video game back…

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    Feel free to check out other great stories on fall camp, the War on I4, the new stadium, and plenty of other topics over at Pubchair.substack.com

    And find funny content @pubchairSFL on twitter 

     

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    Did you think the media companies that play the games to expose the kids were going to give any of their money or the athletic conferences the teams were part of were going to give up any of their money? It is all a distraction for the media networks that are still alive to take in as much cash as  possible and the conferences to get even more money of the backs of the players. They want the fans to pay the players not the media or the conference that makes the money off the players.

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    Yea, the NIL wool was definitely pulled over my eyes. I figured it was going to be a portion of the money that schools make goes to the players, that and allowing them to profit off of selling autographs and jerseys.

    I also want the NCAA video game to come back. So that is my self serving reason for supporting NIL.

    Honest question, does everyone think there should be a cap for how much coaches can make? Idk what a fair pay rate would be for coaches.

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    Valid point, the fans (and some corporations too) are the ones that are paying the players not the networks, conferences, or schools; like the article stated they get to keep their pie.  Pretty slick way of  getting around the issue.   I'm still on the fence on if I will support NIL.

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    Interesting that the people with all the money can convince the people with little money that they have to pay more so the people with all the money can get more.

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    I hope you like these guest News posts by @Pubchair South Florida.  I thought he hit on a lot of points that need some discussion.  I asked him to share this with us and he did.  You can follow him here and of course on his substack he has linked at the bottom of each story!

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